BBC Maestro - Paula Scher - Graphic Design

You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram in 1991. Now with a 50-year career and 300 design awards to her name, Paula is undoubtedly an industry icon, and may just be the most in-demand graphic design teacher around.
What you'll learn
Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.

• Explore the principles of graphic design
• Deconstruct iconic examples of Paula’s work from The Met to Microsoft
• Master typography like a pro
• Get the best from client and team collaboration
• Create a compelling portfolio to land your dream job
• Learn what makes visual branding impactful

https://www.bbcmaestro.com/courses/paula-scher/graphic-design

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chapter 9

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